Managed and executed a full-scale event series for Greenfields, promoting its yogurt variant portfolio through an engaging community-based activation.
Developed and implemented a customized registration system, allowing participants to join the event free of charge by uploading a valid Indomaret purchase receipt with a minimum transaction value.
On event day, participants received exclusive jerseys and curated product hampers. The friendly match commenced with a light coaching clinic, followed by competitive games awarding 1st and 2nd place winners, along with a special “Best Team” recognition selected by the committee—creating a well-rounded brand experience that combined sport, engagement, and product trial.
