ITO EN International Tea Day 2025 & Koicha Launch
New product launch for ITO EN, expanding its tea variant line-up to offer healthier beverage options to the market.
Delivered full-scale event management, including venue booking, production development, and interactive engagement concepts. Curated a creative pantun game and a “Design Your Own Bottle” activity to enhance media and key opinion leader participation, ensuring an engaging and memorable brand experience.
ITO EN International Diabetes Day 2025
Managed and executed a multi-location activation to commemorate International Diabetic Day across several reputable malls in Jakarta. The campaign engaged supermarket visitors through product sampling and direct purchase opportunities, driving both awareness and conversion.
Customers who purchased bundled products were entitled to enter a merchandise raffle and receive a complimentary on-the-spot blood sugar check, reinforcing the brand’s commitment to health awareness and community engagement.
